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Salesforce Advanced-Cross-Channel Exam Questions

Salesforce Advanced-Cross-Channel Exam Questions Answers

Marketing Cloud Advanced Cross Channel Accredited Professional AP-214 Exam

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Salesforce Advanced-Cross-Channel Practice Test Questions ( Updated) – Real Exam Questions & Dumps PDF

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Salesforce Advanced-Cross-Channel Sample Questions – Free Practice Test & Real Exam Prep

Question #1

How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)- weekly 

  • A. hourly 
  • B. daily 
  • C. monthly 
  • D. Biweekly 
Answer: D
Question #2

Where would you add a topic profile 

  • A. Social studio automate 
  • B. Admin settings 
  • C. Workspace settings 
  • D. Social studio engage
Answer: B
Question #3

What is true about shared entry event. 

  • A. It cannot be modified. 
  • B. Data extension created by it can be modified. 
  • C. Yon can use filter for entry audience segregation. 
Answer: C
Question #4

What is true about contact data and journey data. 

  • A. Journey data is static and contact data is updated data. 
  • B. Contact data is static and journey data is updated data 
Answer: A
Question #5

You are getting an error while trying to make an inbox message as inactive. What could be the possible reason. 

  • A. Some automation activity is using the inbox message 
  • B. The message is already scheduled/active 
  • C. The message has already been sent. (once started to send cannot mark as inactive) 
Answer: C
Question #6

How are profiles merged In IS: 

  • A. Once a day 
  • B. Probabilistic matching 
  • C. Deterministic matching on matched identities
 Answer: C
Question #7

What is true about Einstein engagement frequency (EEF). Select 3 

  • A. EEF uses only commercial send data not transactional 
  • B. The model uses data available only in your account 
  • C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue. 
  • D. It uses last ISO days engagement data
 Answer: A,B,C
Question #8

What user permission is required to configure SSO in social studio. 

  • A. Super user 
  • B. full user
  •  C. custom user 
  • D. limited user 
Answer: A
Question #9

What is the prerequisite to create advertising studio audience: 

  • A. Create advertising/business account on the required and network and setup the ad  account integration in MC B. Set user opt in data. 
  • C. There is no prerequisite as all setup is done. 
Answer: A
Question #10

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ---- 

  • A. Understand, decide act 
  • B. Listen, Understand , Act
Answer: B
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