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Salesforce B2C-Solution-Architect Exam Questions

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Salesforce Certified B2C Solution Architect Arch-302 Exam

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Salesforce B2C-Solution-Architect Sample Questions – Free Practice Test & Real Exam Prep

Question #1

Northern Trail Outfitters (NTO) hosts a customer care portalusing Service Cloud. The portaluses Marketing Cloud for customer interaction for a number of use cases, includingcustomer sign-up and updates on togged cases. NTO has decided that the connectorsprovided by Salesforce are not flexible enough for their needs, so they would like to explorea programmatic approach for doing so.Which two considerations should a Solution Architect point out to NTO as it moves forwardto integrate the Service Cloud portal with Marketing Cloud for customer interaction?Choose2 answers

  • A. NTO can use Marketing Cloud REST API for integrating with Service Cloud.
  • B. The Marketing REST API calls are asynchronous, with timeout values of 120 for nontracking operations and 300 seconds for tracking and data retrieve operations.
  • C. TheMarketing REST API uses XML request and response bodies and resourceendpoints to support multi-channel use.
  • D. NTO can use Marketing Cloud SOAP API for integrating with Service Cloud.
Answer: A,C
Question #2

A company wants to send a coupon code to VIP customers who have abandoned theircart. The company also wants to track email open and forward count, as well as disable thecoupon code after a single use.Which set of platforms and native services should a Solution Architect recommend tosatisfy these requirements?

  • A. Service Cloud for customer segmentation; third-party service for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cartemails; Service Cloud to trackemail opens and forwards.
  • B. Marketing Cloud for customer segmentation; B2C Commerce for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cartemails; Marketing Cloud to track email opens and forwards.
  • C. B2C Commerce for customer segmentation; Service Cloud for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails;Service Cloud to track email opens and forwards.
  • D. Marketing Cloud for customer segmentation; Service Cloud for creation of couponcodes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opensand forwards.
Answer: B
Question #3

A company wants to send a coupon code to VIP customers who have abandoned theircart. The company also wants to track email open and forward count, as well as disable thecoupon code after a single use.Which set of platforms and native services should a Solution Architect recommend tosatisfy these requirements?

  • A. Service Cloud for customer segmentation; third-party service for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cartemails; Service Cloud to trackemail opens and forwards.
  • B. Marketing Cloud for customer segmentation; B2C Commerce for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cartemails; Marketing Cloud to track email opens and forwards.
  • C. B2C Commerce for customer segmentation; Service Cloud for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails;Service Cloud to track email opens and forwards.
  • D. Marketing Cloud for customer segmentation; Service Cloud for creation of couponcodes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opensand forwards.
Answer: B
Question #4

Northern Trail Outfitters (NTO) wants to integrate its product information management(PIM) system with B2C Commerce so shopping experiences can be relevant, personalized,and seamless across channels. They need the ability to search for product deltas in thePIM system and reflect those changes in B2C Commerce on a scheduled basis. TheSolution Architect recommends using MuleSoft Accelerator for B2C Commerce for thisintegration.Which two benefits should the Solution Architect highlight about API-led connectivity whileimplementing the MuleSoft accelerator for B2C Commerce?Choose 2 answers

  • A. It enables self-service and an increase in productivity through reusable microservices and APIs.
  • B. It lets the business quickly integrate different systems without involving IT.
  • C. It offers a template-driven approach for development.
  • D. It enforces a distributed approach and allows for the creation of Experience APIs, Data APIs, and System APIs.
Answer: B,C
Question #5

A company actively uses CI/CO processesfor their Service Cloud implementation and isadding Marketing Cloud and Marketing Cloud Connect to their architecture. Under thecurrent setup each developer has their own developer sandbox for development.Developers merge their changes into a sandbox for QA regularly, then once every weekchanges are moved to staging, and from staging to production instances.Which set up should a Solution Architect propose to support this development approachconsidering costs and data segregation?

  • A. Set up one Marketing Cloud instance with a business unit for production and onebusiness unit for testing that is connected to all Developer sandboxes
  • B. Set up one Marketing Cloud instance for testing and one for production, where thetesting instance is connected to the staging sandbox
  • C. Set up one Marketing Cloud instance for each sandbox in Service Cloud
  • D. Set up one Marketing Cloud instance for production and create a Marketing Cloudsandbox to connect to each of the Service Cloud sandboxes
Answer: C
Question #6

A global pharmaceutical company wants to roll-out online shopping for customers inmultiple countries and needs a quick return on investment (ROI). The company isconsidering how to market products from prenatal vitamins to drug therapies that improveneonatal outcomes.Each country has its own regulations around marketing and online sales. Some countriemay not allow marketing to Individuals, but will allow marketing to healthcare providers andhave different regulations for various channels and touchpoints. In some countries, they areallowed to use curated social content tor product ratings and discussions. In addition,branding Is uniquely defined In each country so the company would like to combineecommerce with existing content management systems.What strategy should a Solution Architect recommend to solve these needs?

  • A. B2C Commerce, Marketing Cloud, and Experience Builder with multi-Currency andtranslation workbench.
  • B. Headless BZC Commerce. LINK cartridges. SFRA-style development with Heroku andMuleSoft.
  • C. Multi-org approach with Partner and CustomerCommunities, B2C Commerce, Heroku,and Mulesoft for SFKA-style development.
  • D. Multi-org approach with Service Cloud, LINK cartridges and translation workbench, andPartner and Customer Communities.
Answer: D

Question #7

A company wants to Implement B2C Commerce and Service Cloud and connect thesystems with their existing Instance of Marketing Cloud.Which two tactics should a Solution Architect recommend to model a customer across allthree systems? Choose 2 answers

  • A. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact orPerson Account ID.
  • B. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primarykey across all systems including the new Subscriber ID in Marketing Cloud.
  • C. Using Service Cloud as a central point hold unique identifiers from all systems includingthe Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo andCustomer ID
  • D. Send the Marketing Cloud Subscriber Key to Service Cloud and B2CCommerce to beheld for reference.
Answer: A,C

Question #8

A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when itsends out emails.Which two steps should a Solution Architect take to meet these requirements? Choose 2 answers

  • A. Create a Journey activity to update the records in Sales Cloud.
  • B. Create a custom preference center that updates the records in Sales Cloud.
  • C. Use the out-of-the-box preference center in Marketing Cloud.
  • D. Implement the Marketing Cloud Connector to ensure the unsubscribe data is syncedfrom Sales Cloud.
Answer: C,D
Question #9

A company is beginning a multi-cloud implementation involving B2C Commerce andService Cloud.The company wants to trace configuration and code changes as much aspossible and ensure basic standards for code quality.Which three options should a Solution Architect recommend to help the company with thisgoal?Choose 3 answers

  • A. GIT Repository
  • B. Static Code Analysis tools
  • C. CI/CD Pipelines
  • D. Smoke testing
  • E. Salesforce DX
Answer: A,B,C

Question #10

A company had strongnew-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns withcustomers who made purchases in the last 24 months but are unsure of where to start.They have Service Cloud,Marketing Cloud, and B2C Commerce implemented and recentlybegan using Tableau CRM (formerly Einstein Analytics).Which two recommendations should a Solution Architect provide to the company toimprove the success of the automated campaign? Choose 2 answers

  • A. Configure Einstein Retargeting Recommendations in Marketing Cloud to automatesegment generation for Journey Builder
  • B. Use SMS as a channel due to its significantly higher engagement rate as compared toemail
  • C. Generate personalized coupon codes inB2C Commerce and send them throughMarketing Cloud to be able to effectively track impact of campaigns
  • D. Consider using Einstein Discovery to generate a retargeting score representinglikelihood to purchase in the next three months
Answer: A,B
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