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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Questions

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Salesforce Marketing Cloud Account Engagement Specialist (MC-201)

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions – Free Practice Test & Real Exam Prep

Question #1

Users can be imported into Marketing Cloud Account Engagement

  • A. True
  • B. False
Answer: A
Explanation
Users can be imported into Marketing Cloud Account Engagement from a CSV file or from Salesforce3. You can also manually add users individually or in bulk3. Importing users can help you save time and ensure consistency in your user management3

Question #2

What is a good bounce rate?   

  • A.  Less than 5%   
  • B. More than 20%
  • C. Less than 10%
  • D. More than 10%
Answer: C  
Explanation   A good bounce rate is less than 10%. Bounce rate is the percentage of visitors who leave a website after viewing only one page. It indicates how frequently users visit your site without interacting or exploring further. A high bounce rate may indicate that your content is unsatisfactory or poorly optimized. A low bounce rate may indicate that your content is engaging or useful. However, bounce rate can also vary depending on the industry, page type, and traffic source. For example, a blog may have a higher bounce rate than an ecommerce site, because users may only read one article and then leave. Similarly, a landing page may have a lower bounce rate than a home page, because users may be more likely to click on a call-to-action. Therefore, it is important to compare your bounce rate with industry benchmarks, page types, and traffic sources. As a general rule, a good bounce rate is around 40% or lower, while a bounce rate of 60% or higher may be an indication that you need to evaluate your page content and make it more helpful and engaging for users. For more details —> 14151617
Question #3

An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.Where can this be configured to ensure that every time the landing page is completed, the email is sent?

  • A. Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.
  • B. Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.
  • C. Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.
  • D. Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.
Answer: D
Explanation
The best way to configure a thank you email to be sent after the form on the “Request a Demo” landing page is submitted is to configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted. An autoresponder email is an email that is automatically sent to a prospect after they complete a desired activity, such as submitting a form or clicking a custom link. You can use autoresponder emails to thank your prospects, confirm their actions, or provide them with additional information or content. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. To configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted, you need to go to Marketing > Forms
MMM. Forms > Request a Demo > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.

Question #4

LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.How could this goal be achieved?

  • A. Create and publish an email template
  • B. Create an email template draft
  • C. Create an operational email
  • D. Create a list email draft
Answer: A
 Explanation   The best way to achieve the goal of keeping email branding consistent and allowing Marketing Cloud Account Engagement users to select the email content when building out engagement studio programs, one-to-one emails, and autoresponders is to create and publish an email template. An email template is a reusable email layout that can be used for different types of emails in Marketing Cloud Account Engagement. An email template can contain text, HTML, images, variable tags, and dynamic content. An email template can be customized to match the branding and design of the company’s website and other marketing materials. An email template can be published to make it available for use in Marketing Cloud Account Engagement1. 
Option B is not correct because an email template draft is a template that has not been published yet and cannot be used for emails until it is published. Option C is not correct because an operational email is a type of email that is sent to prospects regardless of their opt-in status and is used for important or transactional messages, such as invoices, receipts, or password resets. An operational email is not a reusable email layout and does not affect the branding consistency. Option D is not correct because a list email draft is an email that has not been sent yet and can be used only once. A list email draft is not a reusable email layout and does not affect the branding consistency.
Question #5

A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

  • A. A third party tool
  • B. This is not possible
  • C. Marketing Cloud Account Engagement API
  • D. Data.com connector
  • E. Marketing Cloud Account Engagement form handlers
Answer: E
Explanation   A form handler is a feature that allows you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is similar to a form, but instead of displaying the form on your website, you point your form to Marketing Cloud Account Engagement. This allows you to submit data to Marketing Cloud Account Engagement as well as your own database3. Form handlers are useful when you want to keep the look and feel of your existing forms, or when you want to capture data from multiple forms using one form handler

Question #6

How can you set a prospect's first touch campaign?

  • A. Using automation rules.
  • B. Using completion actions
  • C. None of the above
  • D. Using segmentation rules.
Answer: B
Explanation
A prospect’s first touch campaign is the campaign that is associated with the prospect when they are created in Marketing Cloud Account Engagement. This campaign can be set using completion actions, which are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. Completion actions can be configured to change the prospect’s campaign to the one that is associated with the form or custom link

Question #7

Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.

  • A. Google AdWords
  • B. Bing
  • C. Yahoo
  • D. All of the Above
Answer: A
Explanation
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms

Question #8

How many times does a segmentation rule run?

  • A. Continuously, whenever new prospects are created.
  • B. Up to five times., as long as the user enables the repeat setting.
  • C. As many times as the user specifies when they create the rule.
  • D. Once, as soon as the user completes the rule creation process.
Answer: D
Explanation
A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule runs only once, as soon as the user completes the rule creation process. The rule will not run again, unless the user manually re-runs it or schedules it to run at a later date. A segmentation rule does not run continuously, up to five times, or as many times as the user specifies when they create the rule1. References: 1: Segmentation Rules

Question #9

On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)

  • A. Marketing Cloud Account Engagement domains
  • B. Tracker domains
  • C. Mobile domains
  • D. Social media domains
Answer: A,B
Explanation
The two types of domains that Marketing Cloud Account Engagement sets cookies on are Marketing Cloud Account Engagement domains and Tracker domains. Cookies are small pieces of data that are stored on your browser when you visit a website, and they can be used to track your online behavior and preferences. Marketing Cloud Account Engagement sets cookies on two types of domains:

Marketing Cloud Account Engagement domains are domains that are hosted by Marketing Cloud Account Engagement, such as go.Marketing Cloud Account Engagement.com or pi.Marketing Cloud Account Engagement.com. Marketing Cloud Account Engagement sets cookies on these domains to track the activities of prospects who interact with your marketing assets, such as forms, landing pages, or custom redirects.
Tracker domains are domains that are owned by you, but are verified and authenticated by Marketing Cloud Account Engagement, such as yourcompany.com or yourblog.com. Marketing Cloud Account Engagement sets cookies on these domains to track the activities of prospects who visit your website, such as page views, time spent, or bounce rate.

Question #10

What information can you find about your competitors in Marketing Cloud Account Engagement?

  • A. Alexa rank
  • B. BBB score
  • C. News article mentions
  • D. Number of inbound links
  • E. Number of indexed pages
Answer: A, D,E
Explanation
You can find the following information about your competitors in Marketing Cloud Account Engagement: Alexa rank, number of inbound links, and number of indexed pages. These are the metrics that Marketing Cloud Account Engagement’s competitor website monitoring feature provides, which help you assess how well your competitors’ websites are performing in terms of SEO. Alexa rank is a measure of how popular a website is compared to millions of other websites. Number of inbound links is the total number of links from other websites that point to a website. Number of indexed pages is the total number of pages that a website has that are recognized by search engines78 References: 7: Competitor Tracking in Marketing Cloud Account Engagement: 3 Best Practices8: Salesforce Marketing Cloud Account Engagement: How To Maximise ROI in B2B Marketing Automation

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