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Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions – Free Practice Test & Real Exam Prep
Question #1
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new
submission?
A. Completion actions
B. A URL redirect
C. Kiosk/Data Entry Mg
D. Bot protection via a honeypot
Answer: C
Explanation: For a Pardot form used on a computer tablet in a setting like a conference,
the Kiosk/Data Entry Mode is an ideal feature to enable. This mode is specifically designed
for public or shared use scenarios, where multiple individuals will be filling out the form in
succession. When this mode is enabled, the form automatically resets after each
submission, clearing all previously entered data and preparing the form for the next user.
This ensures that each participant sees a fresh form, preventing the accidental sharing of
personal information between users and facilitating a smooth data entry process in hightraffic environments.
Question #2
A Marketing Cloud Account Engagement administrator wants to enable bot protection on
their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers
A. Enable HTTPS
B. reCaptcha
C. Dependent Fields
D. Honeypot Technique
Answer: B,D
Explanation: In Salesforce Pardot, enhancing form security and preventing bot
submissions can be effectively managed using two specific settings: reCaptcha and the
Honeypot Technique.
reCaptcha: This is a service provided by Google that helps protect websites from
spam and abuse. A "CAPTCHA" is a turing test to tell human and bots apart. It is
easy for humans to solve, but hard for "bots" and other malicious software to figure
out. By integrating reCaptcha, forms can verify that the person submitting the form
is indeed a human, thus adding a layer of security against automated attacks.
Honeypot Technique: This is a clever and non-intrusive method of detecting bots.
It involves adding an additional field to the form that is invisible to human users but
visible to bots. The principle here is that while a human won’t see or interact with
this hidden field, a bot will typically attempt to fill it out. When the form is submitted,
if data is found in the honeypot field, the submission can be flagged as coming
from a bot and thus be ignored or handled differently.
Both options are specifically tailored to enhance the security of forms in Pardot, helping to
mitigate unwanted bot traffic and ensuring that engagement and leads generated are
genuine.
Question #3
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
A. Lifecycle and Profile
B. Activities and Audits
C. Activities and Lifecycle
D. Profile and Audits
Answer: A
Explanation
The best
place to look on a prospect record to help determine the reason a prospect is
unmailable is the
Lifecycle
and Profile section. This section shows the mailability status of the prospect,
which can be one of the
following: Mailable, Mailable - Transactional Emails Only,
Undeliverable, Unmailable, or
Unsubscribed4. The mailability status is determined by various factors,
such as the prospect’s email opt-out
preference, the do not email flag, the hard bounce or soft bounce
detection, and the prospect’s location in the
recycle bin5. The Lifecycle and Profile section also shows the email
address, the email preference center, and
the email opt-out date of the prospect, which can provide more
information about the prospect’s mailability
Question #4
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
A. Updating a formula field in Salesforce
B. Updating a field on a Contact record that does not have an email address
C. Opening a one to one email
D. Making field changes to a Lead or Contact record
What could cause standard sync actions from occurring?
A. A large sync queue
B. Connector is not verified or has become unverified
C. Salesforce API limit has been reached
D. All of the above
Answer: D
Explanation
All of the above options could cause standard sync actions from occurring. A large sync queue means that there are many prospects waiting to be synced between Marketing Cloud Account Engagement and Salesforce, which could delay or prevent the sync process. A connector that is not verified or has become unverified means that the authentication between Marketing Cloud Account Engagement and Salesforce has failed, which could interrupt the sync process. A Salesforce API limit that has been reached means that the number of API calls that Salesforce allows per day has been exceeded, which could stop the sync
