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Salesforce Marketing-Cloud-Personalization Exam Questions

Salesforce Marketing-Cloud-Personalization Exam Questions Answers

Marketing Cloud Personalization Accredited Professional Exam (AP-216)

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  Updated November 03,2026
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Salesforce Marketing-Cloud-Personalization Sample Questions – Free Practice Test & Real Exam Prep

Question #1

Which data feed integrates external system data into a user’s profile levargaing identity attributes? 

  • A. Identity feed 
  • B. Catalog Feed 
  • C. Interaction feed 
  • D. User Feed 
Answer: D
Question #2

Which scenario is a valid interaction studio use case? 

  • A. Recommendations in email which are personalised at send time 
  • B. Behavioural targeting with 3rd party audience data 
  • C. Recommendations in email which are personalized at open time 
  • D. Machine learning driven insights within a customer database
 Answer: C
Question #3

What are the components of an interaction studio web campaign? [check] 

  • A. Email capture, homepage, and product requisite 
  • B. Experience, template, and content Zone 
  • C. Configured recipe, visitor profile, and content window 
  • D. Affinity, infobard and attribution window 
Answer: B
Question #4

A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience? 

  • A. Third party segment 
  • B. Control group segment 
  • C. A/B test segment 
  • D. Location-based segment 
Answer: B
Question #5

What are the three types of mobile campaigns a business user can create in IS? 

  • A. JSON Data A 
  • B. In-App Notification 
  • C. Browser Notification 
  • D. SMS Text Message 
  • E. Push Message 
Answer: B,E
Question #6

What three features are used to support mobile web personalization? 

  • A. SiteMap 
  • B. Web SDK
  •  C. Mobile SDK 
  • D. Mobile Data Campaign 
  • E. Templates 
Answer: C,D,E 
Question #7

A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities? 

  • A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity 
  • B. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity 
  • C. marketing cloud Personalization uses third party software to match anonymous and known identities 
Answer: B
Question #8

What attribute and value is passed in the event API request for returning server side campaigns? [check] 

  • A. Source = Server 
  • B. Server Side messages = 1
  •  C. Server side are always returned 
  • D. Server side = true 
Answer: A
Question #9

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

  •  A. A/B testing 
  • B. Rule based testing 
  • C. Time based testing 
  • D. Variation testing 
Answer: B
Question #10

If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate? 

  • A. Developer tools 
  • B. Force SDK URL 
  • C. Campaign Debugger 
  • D. Inject SDK 
Answer: B
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