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Salesforce Media-Cloud-Consultant Sample Questions – Free Practice Test & Real Exam Prep
Question #1
A CTO of a customer who uses adverrtising sales management (ASM), asked a consultantto help them upgrade to the latest ASM release. Which two steps must the consultantcomplete before starting a manual upgrade to the latest release?
A. Ensure that the consultant has the required permission sets and licenses
B. complete the post install tasks for salesforce insustries communications, media, andenergy
C. raise a support ticket to enable the required permissions
D. go to setup and click on validaate in the latest release
Answer: A,B
Explanation: Before starting a manual upgrade to the latest ASM release, a consultant
must:
Ensure they have the required permission sets and licenses: This is crucial to
ensure the consultant has the necessary access rights to perform the upgrade and configure the system as needed.
Complete the post-install tasks for Salesforce Industries Communications, Media,
and Energy: These tasks may include configuration adjustments, data migrations,
or other necessary steps to ensure that the upgrade is successful and that the
system remains stable and functional after the upgrade.
Completing these steps ensures that the upgrade process goes smoothly and that the
A publishing company receives a request for a proposal (RFP) from a home store toadvertise their brands - Electro and Furnito. How should a consultant model the homeaccount?
A. create an account for home with advertiser record Type and create Accounts for Electroand Furnito with brand record Type
B. create an Account for Home with two Contacts – Electro and Furnito
C. create Accounts for Home, Electro, and Furnito and associate using the parent-childrelation
D. create Accounts for Home, Electro, and Furnito with Advertiser Record Type
Answer: A
Explanation: In Salesforce Media Cloud, it's best to model the Home store account as an
advertiser and Electro and Furnito as brands under it. This setup allows for clear
differentiation between the main advertiser (Home) and its specific brands (Electro and
Furnito), facilitating targeted advertising campaigns and proposals. Utilizing advertiser and
brand record types ensures that the relationship and hierarchy between the Home store
and its brands are accurately represented and managed within the
During proposal line item creation, a consultant needs to able to select a value for a picklisttype attribute. Which non-overridable behaviour must the consultant select during theassignment to the parent object type?
A. is not Assetizable
B. Run-time Configurable
C. is Not Translable
D. is Encrypted
Answer: B
Explanation: When creating a proposal line item that includes a picklist type attribute, the
consultant must ensure the attribute is "Run-time Configurable" (B) during its assignment to
the parent object type. This non-overridable behavior allows the attribute's value to be
selected dynamically at the time of proposal line item creation, providing the necessary
flexibility to adapt to varying proposal requirements.References:
An administrator is mapping a user to media cloud personas. In the current role, the userbuilds media plans from request for proposals, reviews past performance to ain insight, andproposes proactive solutions. To which persona should the user be mapped?
A. media planner
B. ad ops
C. designer
D. yield manager
Answer: A
Explanation: The user in question, who builds media plans from requests for proposals,
reviews past performance for insights, and proposes proactive solutions, best fits the Media
Planner persona (A). This role involves strategizing and planning advertising campaigns,
analyzing performance data, and making informed decisions to optimize future media
plans, aligning closely with the responsibilities described.References:
A client is looking to adopt a new CRM solution to sell advertising products, starting withtheir digital content line of business. They sell standard digital ad products (digital banners,video inserts). Using media Cloud Advertising Sales Management (ASM), what is the mostefficient approach for modeling these products?
A. create a new salesforce object for the digital ad products specifications, link that objectto the product2 object, and configure the required products using the product page layout
B. create the required characteristics of the productsusingthe product page layout
C. configurea product using product designer and associate the product to an ad spacespecification
D. configure an OmniScript that will retrieve the products from google Ad Manager and willbe used in sales processes
Answer: C
Explanation: For a client looking to sell standard digital ad products like digital banners
and video inserts using Media Cloud Advertising Sales Management (ASM), the most
efficient approach is to configure products using the Product Designer and associate these
products with ad space specifications. This approach allows for the detailed definition and
customization of ad products, including their dimensions, placement, and other relevant
characteristics, directly within the Salesforce environment. Associating these products with
specific ad space specifications ensures that they are accurately represented and can be
effectively sold and managed within the digital content line of business.
References:
Salesforce Media Cloud Advertising Sales Management
In digital ad sales, which set of objects does a consultant need to configure and how manyrecords are needed under the object to form a relationship where one program is shown onfive mobile apps?
A. media content title: five(program), media channel: five (app), product: one
B. media content title: one(program), media channel: one (app), product: five
C. media content title: one(program), media channel: five (app), product: five
D. media content title: five(program), media channel: five (app), product: five
Answer: C
Explanation: For a relationship where one program is shown on five mobile apps in digital
ad sales, the consultant needs to configure the objects as follows: Media Content Title: one
(program), Media Channel: five (app), Product: five (C). This setup implies one program is
available across five different apps, each requiring a unique product configuration to
represent the advertising opportunity associated with the program on each app.
A publisher has an existing system to build media plans and integrate with google admanager to create digital ad campaigns. Which two questions are important to ask todetermine if media cloud advertising sales management is a good fit to replace the existingsystem?
A. which types of ad products are included in media plans?
B. which ad servers does the system need to connect to forcampaign booking?
C. which type of marketing automation system is in use?
D. what are the dimensions for all digital ad formats for the publisher?
Answer: A,B
Explanation: When evaluating the fit of Media Cloud Advertising Sales Management to
replace an existing system for building media plans and integrating with Google Ad
Manager, it's critical to understand the types of ad products included in media plans and
the ad servers required for campaign booking. These questions help ascertain the
complexity and diversity of the advertising products managed by the publisher and ensure
that Media Cloud can support the necessary integrations and functionalities, such as
campaign booking with various ad servers like Google Ad Manager, to meet the publisher's
A b2b advertising publishing company is exploring salesforce to manage its advertisingsales business. They require an ad ops persona to be created. Which two managedpermission sets should a consultant add to the ad ops persona?
A. OmniStudioAdmin
B. MediaCloudRuntime
C. Media Cloud Base User
D. OmniStudioUser
Answer: B,C
Explanation: For creating an Ad Ops persona in a B2B advertising publishing company
exploring Salesforce to manage its advertising sales business, the two managed
permission sets to add are:
MediaCloudRuntime: This permission set provides the necessary runtime access
within Media Cloud, enabling Ad Ops personnel to execute and manage
operational tasks related to advertising sales.
Media Cloud Base User: This foundational permission set grants access to basic
Media Cloud functionalities, allowing Ad Ops personnel to access and interact with
the core features of the Advertising Sales Management application.
These permission sets equip the Ad Ops persona with the appropriate level of access and
functionality required to perform their role effectively within the Salesforce Media Cloud
While integrating the media plan with ad servers some of the integrations need to beconfigured as synchronous interfaces. Which two options should be configured as bidirectionalsynchronous interface?
A. activate campaign in ad server
B. campaign reporting from ad server
C. campaign performance feed to CPQ
D. check ad inventory in ad server
Answer: A,D
Explanation: In the context of integrating a media plan with ad servers, certain integrations
should be configured as bi-directional synchronous interfaces. These include "Activate
Campaign in Ad Server" (A) and "Check Ad Inventory in Ad Server" (D). Synchronous
interfaces ensure that actions taken in Media Cloud (like activating a campaign) are
instantly reflected in the ad server, and checking ad inventory happens in real-time,
A publisher wants to create a media plan that includes linear adc for a specific tv program.Which object should a consultant use to define this TV program in media cloud?
A. media channel
B. ad space specification
C. ad creative
D. media plan placements
Answer: B
Explanation: When creating a media plan that includes linear ads for a specific TV
program in Media Cloud, the consultant should use the Ad Space Specification object to
define the TV program. This object allows for the detailed characterization of the ad spaces
available for advertising, including specific programs, ensuring that the media plan
accurately reflects the intended placements and associated specifications. It provides a
structured way to capture the unique attributes of each ad space, such as a TV program,
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